End it with evidence

Support our campaign for evidence-based change

Help to improve the lives of people who are experiencing, or at risk of, homelessness by supporting our End it With Evidence campaign. Established in 2021, the campaign was set up to help promote how best to end homelessness in the UK by using the most up to date research on what works to end homelessness sustainably.

the pledge

I believe that all those working to end homelessness, should join the movement to end it with evidence by:


Building the evidence of the policies, practices and programmes that achieve the most effective results to improve the lives of people who are homeless or at risk.


Building the capacity needed to act promptly on the best knowledge available to improve decisions and help limited resources go further.


Using evidence-led communications to change the conversation around homelessness, challenging stereotypes, and making sure that homelessness is not a defining factor in anyone’s life.

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Campaign Ambassadors

The campaign's ambassadors, from all sections of society and all across the UK, support the pledge. They believe we are at a defining moment in homelessness. Join them, and us, in working together to end homelessness by signing the pledge now.

Governments must be equipped to help as many people as possible escape the distress and trauma of homelessness. Better evidence and data is crucial if we are to respond promptly and direct investment effectively, ensuring every penny invested in homelessness solutions is well spent.

Jeremy Swain

Adviser on homelessness and ex-CEO Thames Reach

Homelessness is complex and identifying the most effective solutions won’t be simple - we know that much from our work in Greater Manchester. It’s no surprise that there is public scepticism about our ability to end or even significantly reduce homelessness, or positively engage with people who refuse ‘standard offers’ for help. Making policy and funding decisions based on the best possible evidence will help bring confidence that we can do it.

Rev. Ian Rutherford

City Centre Minister in Greater Manchester and Faith Sector Lead on Homelessness for the Mayor

I have seen first hand in my work the positive impact that applying rigorous evidence to complex problems can have. Just as in evidence-based policing, to tackle homelessness effectively we must take a step back, evaluate how and where we are seeing success, and what simply doesn’t work, and commit to creating a culture that brings real, lasting solutions into our communities.

Commander Alex Murray OBE

Met Police

This is a decisive moment for homelessness in the UK and in many other countries. We have a chance to shift what is thought of as possible or normal. At a minimum we should use this opportunity to improve outcomes for people experiencing or at risk of homelessness by focusing on what works, pushing for interventions to be rigorously evaluated, and directing investments towards prevention. We should also be bold in thinking about what might be possible over the next decade if we can raise our ambitions.

Sir Geoff Mulgan CBE

Professor of Collective Intelligence, Public Policy and Social Innovation at University College London

I hope in the future we will be more humble, that we have the courage and the wisdom to say we don’t know which idea is better, but we're systematically going to find out. If we could get that, I genuinely believe it would change the world.

Mark McGreevy OBE

Founder, Institute of Global Homelessness at DePaul University, CEO of De Paul International

At a time when our citizens are concerned about the impact of the pandemic on their families, income, housing, and wellbeing it is crucial that we don’t leave anyone behind. Leaders in local areas have difficult jobs to do, but making more effective use of data and evidence can help us be more effective and aid us in our goals. Join us.

Paul Matthews

Chief Executive, Monmouthshire County Council

Additional Reading


July 11, 2023

Ending youth homelessness, with evidence

In this blog our latest ambassador for the End it With Evidence Campaign, Paul Morrish, Chief Executive of LandAid, talks about his commitment to bring together key stakeholders and utilise rigorous research to inform decision-making and tackle the challenges faced by young people experiencing homelessness.

Read more

December 8, 2022

Proactive debt outreach - Why do Local Authorities send residents who are vulnerable and cannot pay their debts to court?

Labour leader of the London Borough of Barking and Dagenham, Darren Rodwell, talks about how the application of data has enabled the council to identify people who need support and work with them to achieve better outcomes.

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September 29, 2021

Ending homelessness: What would it take?

Sir Michael Barber, who was head of Tony Blair’s Delivery Unit from 2001-05 and set up a similar unit for Boris Johnson, is to advise the Centre for Homelessness Impact on delivering its mission to support the use of evidence to end homelessness. He explains why.

Read more