End it with evidence

Support our campaign for evidence-based change

Help to improve the lives of people who are experiencing, or at risk of, homelessness by supporting our End it With Evidence campaign. Established in 2021, the campaign was set up to help promote how best to end homelessness in the UK by using the most up to date research on what works to end homelessness sustainably.

the pledge

I believe that all those working to end homelessness, should join the movement to end it with evidence by:


Building the evidence of the policies, practices and programmes that achieve the most effective results to improve the lives of people who are homeless or at risk.


Building the capacity needed to act promptly on the best knowledge available to improve decisions and help limited resources go further.


Using evidence-led communications to change the conversation around homelessness, challenging stereotypes, and making sure that homelessness is not a defining factor in anyone’s life.

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Campaign Ambassadors

The campaign's ambassadors, from all sections of society and all across the UK, support the pledge. They believe we are at a defining moment in homelessness. Join them, and us, in working together to end homelessness by signing the pledge now.

We are living in times of great challenge and social change. The cost-of-living crisis is having a terrifying impact on our most vulnerable, and on young people in particular. This is only adding to the many adversities they already face, and is already translating into the rising numbers experiencing homelessness. At LandAid, and along with other funders, we want to help where we can help best, where we can support the greatest impact possible. Yet, while wanting to be led by what works, we know that there is a lack of sufficient evidence and data informing practice within the homelessness sector and beyond. This is something that we are passionate to change, and is why I am so firmly behind this campaign.

Paul Morrish

CEO, LandAid

Councils hold a lot of data and have a very wide-ranging brief to support their most vulnerable residents. As a sector we must double down on prevention as well as react to need in our communities. We must never forget we serve people, and it should be this that focuses our energies.

Darren Rodwell

Labour Leader of Barking and Dagenham Council

We have a unique opportunity to build upon successful measures that were implemented in response to the pandemic that helped to relieve some people from the pressures of homelessness. It is imperative that we learn from what was successful and make every effort to adapt those policies into long term, achievable projects that will help bring an end to homelessness, once and for all. And that includes how we think and talk about homelessness. I am convinced that to achieve a lasting end to homelessness we must fully understand and explain the problem. We must explain that homelessness blights the lives of families in rural areas such as North East Fife as well as those of people in cities.

Wendy Chamberlain

MP for North East Fife and Deputy Leader of Scottish Liberal Democrats

My East Ham constituency in London is at the very sharp end of the housing crisis. Rents are unaffordable on the wages of many working families in the area. East Ham has the highest rate of household overcrowding in the country, and 27,000 people are on our social housing waiting list. I tell people at my constituency surgeries it might be 15 years or more before they are allocated social housing. Before the pandemic, Newham had the third highest rate of street homelessness in London. We need to address these challenges with evidence and research.

Stephen Timms MP

MP for East Ham

In my work with the COSLA and Scottish Government’s Homelessness Prevention and Strategy Group, I have seen first hand the benefits to be gained from supporting local authorities embrace an evidence-led approach to tackling homelessness. As illustrated by the great leaps forward we have seen in other fields like international development, we can achieve significant results in local areas if we gradually shift attitudes and behaviour and use better information to guide vital investments.

Elena Whitham MSP

MSP for Carrick, Cumnock & Doon Valley and Minister for Community Safety

We collect data so front-line teams can see what they’re doing well, where they’re struggling and talk to colleagues who may be achieving outcomes they’re struggling with and learn from each other. It isn’t just about data, however. On its own, data may be ignored, or may prompt a defensive reaction. We blend this information by weaving in young people’s lived experience. The knowledge and experience young people have of their context and our services is absolutely critical to us.

Jean Templeton

Chief Executive, St Basil's charity

Additional Reading


July 11, 2023

Ending youth homelessness, with evidence

In this blog our latest ambassador for the End it With Evidence Campaign, Paul Morrish, Chief Executive of LandAid, talks about his commitment to bring together key stakeholders and utilise rigorous research to inform decision-making and tackle the challenges faced by young people experiencing homelessness.

Read more

December 8, 2022

Proactive debt outreach - Why do Local Authorities send residents who are vulnerable and cannot pay their debts to court?

Labour leader of the London Borough of Barking and Dagenham, Darren Rodwell, talks about how the application of data has enabled the council to identify people who need support and work with them to achieve better outcomes.

Read more

September 29, 2021

Ending homelessness: What would it take?

Sir Michael Barber, who was head of Tony Blair’s Delivery Unit from 2001-05 and set up a similar unit for Boris Johnson, is to advise the Centre for Homelessness Impact on delivering its mission to support the use of evidence to end homelessness. He explains why.

Read more