Evidence and framing: public perceptions of homelessness
25 November to 2 December 2020
There are important misperceptions and knowledge gaps about homelessness
Ipsos MORI conducted an online survey for the Centre for Homelessness Impact to build an evidence base of public understanding and attitudes towards homelessness while also investigating perceptions of the role of evidence in addressing the issue. We also wanted to explore, through simple experimentation, the contribution evidence might make to positive framing, to narratives centred on making ending homelessness a shared priority, and to efforts to champion evidence-led change.
Our projects provide promising insights into the steps we can take to end homelessness by using data and evidence. Visit our Evidence and Gap Maps tools to see the bigger picture on homelessness interventions.